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Discovering nendo at Siam Discovery

ttaa:

The encapsulating experience of the "lifestyle laboratory" from the richness of materiality and quirky fixtures.

 

 

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Nulla elementum purus eros, nec porttitor ligula varius sit amet. Vivamus vitae tellus diam. Phasellus eget augue lorem. Cras vel lorem semper, rhoncus nunc varius, euismod erat. Donec nec malesuada eros. Integer vel imperdiet ex. Aliquam enim dui, interdum id dui at, congue vestibulum risus.

Quisque a ultricies massa. Curabitur quis mollis lacus. Suspendisse sollicitudin nisi nec maximus venenatis. Pellentesque volutpat metus enim, eu efficitur nibh aliquet in. Sed non libero sollicitudin, pulvinar enim ut, malesuada metus. Proin vitae turpis non massa vulputate tincidunt. Proin mattis lacus massa, eget blandit mi varius eget.

Phasellus sodales interdum urna quis tempor. Sed luctus luctus nisl, sed gravida velit ornare nec. Sed quis mollis tellus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae.

 

 

Transparency and movement in public spaces

ttaa:

I like to find something in-between. Not only [between] nature and architecture, but also [between] inside and outside. Every kind of definition has an in-between space. Especially if the definitions are two opposites, then the in-between space is more rich. – Sou Fujimoto

 

 

 The Commons at Thonglor

The Commons at Thonglor

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 Serpentine Pavilion 2013 - Sou Fujimoto

Serpentine Pavilion 2013 - Sou Fujimoto

Cras viverra dui sapien, malesuada commodo nibh laoreet tristique. Sed nec purus ut enim bibendum efficitur. Sed viverra ipsum non diam tempor, sed lacinia velit sollicitudin. Donec aliquet justo ac semper fringilla. Integer convallis varius imperdiet. Proin sed pretium enim. Quisque nec mattis orci. Curabitur nec feugiat erat. Aenean eget felis semper, dictum est nec, semper turpis. Nunc non augue feugiat elit lobortis volutpat consectetur sit amet lectus. Duis aliquet sapien non velit rutrum pulvinar.

Nulla elementum purus eros, nec porttitor ligula varius sit amet. Vivamus vitae tellus diam. Phasellus eget augue lorem. Cras vel lorem semper, rhoncus nunc varius, euismod erat. Donec nec malesuada eros. Integer vel imperdiet ex. Aliquam enim dui, interdum id dui at, congue vestibulum risus.

Quisque a ultricies massa. Curabitur quis mollis lacus. Suspendisse sollicitudin nisi nec maximus venenatis. Pellentesque volutpat metus enim, eu efficitur nibh aliquet in. Sed non libero sollicitudin, pulvinar enim ut, malesuada metus. Proin vitae turpis non massa vulputate tincidunt. Proin mattis lacus massa, eget blandit mi varius eget.

Phasellus sodales interdum urna quis tempor. Sed luctus luctus nisl, sed gravida velit ornare nec. Sed quis mollis tellus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae.

Factory tour: the ultimate brand experience

ttaa:

The best opportunity to curate a holistic brand identity using history, techniques, and visual language.

 

 

On the surface, it's a great Sunday out with the family, or tourist destination. Regional beer factories really pique my interest - perhaps because my very first passion was about brand experiences. It's about curating the culture, history and gastronomy of the region, condensing all the richness and metaphors into a tiny ubiquitous package, in this case, a simple glass of beer. 

I've only been to a few factories, namely Kirin Beer Park near Fukuoka and the Heineken Experience in Amsterdam. The raw ingredients are similar: local history, brewing method, significant ingredients, tasting; but they operate on different levels of glitz and spectacle, cashing in on their company identity. A refreshing beer on the way home after work? Or the label you don for a merry bacchanal?

 

Our latest project is a beer park in Qingdao, home of Tsingtao beer. The project includes Fusce varius augue leo, ut euismod libero blandit nec. Curabitur mattis rhoncus tortor, eget feugiat purus imperdiet eu. Vestibulum nulla ipsum, auctor ut neque eget, finibus sagittis diam. Phasellus commodo, diam in iaculis venenatis, metus mauris auctor nulla, vel egestas mauris leo quis ex. Suspendisse scelerisque, massa eu imperdiet euismod, tellus nisl rutrum metus, sed cursus nisl ligula dictum diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Fusce tincidunt, mauris sed hendrerit rutrum, magna lorem lacinia augue, quis suscipit urna elit vitae lorem. Nullam laoreet neque non malesuada aliquet. Aenean maximus ante vitae lacus pretium, eu convallis mi laoreet. Aenean feugiat velit libero. Quisque vel mi elementum, viverra.